Hollicom Digest 12.01.2018

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Happy Friday and here’s some of the week’s big stories that caught our eye.

CampaignLive covers Dentsu Aegis Network’s hotly anticipated ad spend report. The news is grim for UK marketers as the media, digital and creative communications giant predicts that British big spenders are set to slash billions off their advertising budgets in 2018. Yes, it’s because of Brexit. Spending will still grow, but Dentsu now expects UK ad outlay in the UK will rise by 2.9% to £21.9bn instead of a previous forecast of 5.9%. The Global Adspend Forecast report predicts that markets will be more buoyant that expected in Russia, India and Central and Eastern Europe. https://www.campaignlive.co.uk/article/dentsu-slashes-2018-uk-ad-forecast-half/1454381

Bloomberg’s Gadfly columnist Shira Ovide writes a compelling analysis of Mark Zuckerberg’s latest effort to “fix” his vast social platform FaceBook, which counts an extraordinary 2bn users.  Not everyone is pleased, let alone news publishers who “need to adjust to the billionth version of Facebook’s rule book. And they don’t even have a copy of the rules. Only Facebook does.” https://www.bloomberg.com/gadfly/articles/2018-01-12/mark-zuckerberg-just-blew-up-facebook-from-the-inside?utm_content=tech&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social&cmpid%3D=socialflow-twitter-tech

In Scotland, a number of outlets rushed out the news that former Scottish Labour leader Kezia Dugdale was paid over £80k for her controversial appearance on reality TV show, I’m a celebrity, get me out of here, according to the MSP’s register of interest. She donated over £7.5k to charities and is expected to have pocketed £45k after tax. Nice work, if you can get it. https://www.holyrood.com/articles/news/kezia-dugdale-reveals-fee-i%E2%80%99m-celebrity-and-how-much-it-she-gave-charity

And which are Scotland’s biggest, most profitable companies? According to Insider’s well respected league table, it’s SSE again. But the newly merged Standard Life Aberdeen is giving the energy giant a run for its money. https://www.insider.co.uk/news/scottish-business-insider-top500-index-11838835

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