Hollicom Digest 11.08.2017

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Today we look at a report on how traditional media owners might fight back against the four horsemen of the digital ad revenue apocalypse; how one woman in Aberdeen is working to prevent the 10million deaths a year that are expected to happen when superbugs overcome our arsenal of antiobiotics; current affairs take a serious turn, and Manchester is revolting over report that claims the Beeb moving there has done nothing for the economy.

The always insightful Enders Analysis has nailed it in its latest report on the local media v Facebook and Google duopoly – which it dubs “two of the four galloping horses” soaking up all the world’s ad spend . The “SME marketing: a local and global background” report warns that, as print advertising plummets: “A compelling, ambitious, easy-to-use, evidence rich digital solution from publishers for SMEs looks more mission-critical as each quarter passes.”

It’s for subscribers only, so if you know someone…



Resistance to antibiotics would probably make it into the top five in a list of worst outcomes for humanity. Neil Drysdale has written a big feature in the Press and Journal about how an Aberdeen-based woman, Deborah O’Neil, founder of Novabiotics, is working on a solution.




Looks like the world is getting serious about current affairs – Simon Gwynn at Campaign reveals people are swapping the withering satire of Private Eye for muscular reportage of the Economist .



The Centre for Cities think tank has stirred up a media storm after it claimed that the Beeb’s move to Salford has had “minimal impact on employment across Greater Manchester”. Looks like a case of lies, damned lies, and statistics – and may be time for the Office for National Statistics to test out the robustness of its Business Structure Database. Stephen Chapman from Prolific North reports.



David Leask at the Herald has been spearheading an investigation into secretive shell companies that are registered in Scotland but involved in a host of murky underworld activities across eastern Europe and the Baltics.  His campaigning journalism has played a major  role in changes to UK legislation governing Scottish Limited Partnerships (SLPs), but this latest instalment in the saga shows the problem is far from solved.


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